Too many times, we online marketers and bloggers are too
content with just getting traffic to our websites and blogs. We love watching
those traffic stats go up and the lines on our traffic charts point up.
Yet we tend to ignore the fact that most of those recent
visitors to our websites are not helping our bottom line at all. In fact, this
mismatched web traffic actually hurts our sites. Why? It is because these
visitors immediately click away from our blogs and websites, spending no time
at all there.
This lack of activity kills our bounce rate which has an
adverse effect on how the major search engine rank our webpages and blog posts
for our targeted keywords. Unless you have not been paying attention lately,
Google and others are now evaluating how much time visitors are actually
spending on our sites and factoring that into our SERPS.
This is why we should not be contented with just sending any
traffic to our websites. It can be very detrimental to the overall performance
of our blogs and the content we have posted there. We need our visitors to be
targeted and have a need and desire to read the information and stories that we
post for them online.
Too many marketers today are trying to blast their sites with
all kinds of traffic – hoping that something sticks. Resist the temptation to
do this, my friend. It will not serve you very well at all.
2 Actions That Help you Get the Right Traffic
After talking about what happens when you are not careful
about the traffic you send to your website, let us discuss ways to get targeted
traffic instead.
Plan a Series of Targeted Content
You should already know the biggest problems that the
customers in your market are facing. Take one of those problems and plan a
series of target content around that.
For instance, you could start with a comprehensive blog post
defining the problem, what caused it, and how it affects your typical customer.
And then you could follow that with an article about how the problem has
impacted other people, and how you understand their plight. This article should
show empathy and build rapport.
Next, you could follow with a third article about what will
happen to those who do not address the problem. Illustrate the pain and
discomfort of not dealing with the problem. Make the reader feel the problem
vividly.
Finally, you last article will deal with how it feels to
solve this problem. And of course, you will show them how to solve it with your
product – or an affiliate product.
You want each article in this series to contain at least
1500 words. You want to use as many as topic keywords as possible. The
advantage of have long articles is that they can rank for dozens of secondary
keywords. Over time, a long article becomes a butterfly net for lots of traffic
from different sources.
Finally, you want each article to link to the next one in
the series. Guide the reader through one article after the next. This is a very
effective way to close an online sale. The traffic you receive from this series
will be very targeted.
Address Hot Trending Topics
All of us need to follow the leaders of our niches and
markets. Next, we need to follow the most popular blogs within our niches and
markets. And finally, we need to know which blog posts and topics are hottest
and most shared across social media.
The key here is setting yourself up to monitor our markets.
There are expensive services like Buzzsumo that will let us monitor what is
hot, but not niches can be monitored there.
I recommend that you set up a Feedly account with to monitor
the biggest blogs in any market. In your Feedly account, you can see which
articles are getting the most social shares. These are the topics that you
should be blogging about.
You don’t need to repeat and copy what has already been
said, instead you should share your opinion about these topics. Better yet,
share your experiences in regards to the hottest topics – this is how you
develop your own voice, which will attract quicker than anything else you can
do.
You find yourself getting tons of targeted traffic when you
smartly address the hot topics in your market. This is especially true if you
have great ideas.
Good luck in getting lots of new traffic to your blog!
